Monday, January 18, 2010
To Tweet or not to Tweet...
In Saturday's Financial Times, Jonathan Moules asked whether Facebook and Twitter are valuable business tools. In the article, To tweet or not to tweet is a business question, Jonathan talked to a variety of small businesses who have used social networks to engage with customers, find collaborators, recruit staff and build internal communities.
I also offer my thoughts on the benefits of social media to business in the 'Ask the Experts' section, along with Media Coach Alan Stevens.
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Andy Lopata
at
9:30 am
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Labels: alan stevens, Facebook, Financial Times, jonathan moules, Obama and social networking, social media and business, the media coach, twitter
Monday, November 09, 2009
Safety in Numbers....the networking benefits to sharing an office.
In Saturday's Financial Times, Jonathan Moules asked for my advice to accompany an article about the benefits for small businesses of sharing an office. 
I talked about three major benefits for small businesses working together:
1 - Taking advantage of economies of scale when sourcing suppliers, leading to cost savings and better support.
2 - Combining resources to tender together for larger projects than they could manage on their own.
3 - Sharing challenges and getting feedback from other entrepreneurs in a similar situation.
You can read my comments in full here.
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Andy Lopata
at
10:32 am
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Labels: beermat entrepreneur, business advice, Financial Times, networking tips, office sharing
Monday, August 24, 2009
Establish Contacts - Mike Southon's column in the Financial Times

Mike Southon, best selling author of 'Beermat Entrepreneur' and the other Beermat books, recently interviewed me for his weekly column in the Financial Times.
In the article, 'Making Contacts', Mike talked to me about the need to generate a strong referral strategy and making the most of the connections you have.
You can read Mike's article here.
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Andy Lopata
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10:46 am
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Labels: Financial Times, mike southon, networking, referral strategy, word of mouth marketing
Friday, July 24, 2009
Connecting is not Enough the newsletter.....and the news
This fortnight's edition of the 'Connecting is not Enough' newsletter is now available here.
The latest edition includes:
- A solution to staff talking to each other at networking events.
- It's who knows you, and what they say about you
- Count to ten before commenting online
- Video - How to get the most out of networking.
In addition, Mike Southon has discussed my thoughts on how to leverage your network in tomorrow's edition of The Financial Times. You can read the interview in the entrepreneurship pages of the Money section.
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Andy Lopata
at
12:54 pm
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Labels: beermat entrepreneur, Financial Times, getting referrals, mike southon, networking skills, networking tips, word of mouth marketing

