Wednesday, May 05, 2010

Networking Video Tip: Getting Referrals - What Lies Within

In our search for referrals most companies look first to their clients and then to their wider network. But so many opportunities for referrals are missed, simply because we are not looking in the most obvious place.

In this video tip I discuss why the people who work for your business should be focused on how they can generate referrals for you. Internal referrals, breaking down divisions within companies and looking to help each other, could account for a huge amount of new business each year. But incentive schemes are not set up to encourage them and staff are often not educated beyond their own area of responsibility.

As I say in the video, if you can't refer yourself, how can you expect other people to do so?

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