Thursday, July 10, 2008

The Secrets to Successful Connecting - Jill Lublin

I'd like to welcome a guest blogger this month. Jill Lublin is a renowned US author and has just published her third book in the States, 'Get Noticed… Get Referrals: Build Your Client Base and Your Business by Making a Name for Yourself'

Connecting is the art of building relationships; relationships that last. It’s the forming of bonds with people that can grow into deeper, closer, more meaningful relationships.

Making close connections is essential because people prefer to work and interact those with whom they feel connected. They share common interests, feelings, values, and beliefs. They trust them and want to help them more. Instead of concentrating on closing one-time sales, it is better to build close, long-term connections that will endure.

Be honest and build trust. Exaggerating and falsifying may help produce quick sales, but over time, they will do you in. Overstating and failing to deliver as promised kills relationships because customers want what they were promised. Few will continue to conduct business with those who have not kept their word. Not delivering precisely as promised is the best way to ruin your reputation and brand.

To create solid connections, follow these suggestions:

• Perfect your art. Deliver top quality. Do what you do excellently, as well as it can be done. “There is no substitute for quality,” T. Harv Eker states. If the quality you provide is outstanding, you don’t have to do lots of networking. People will network for you. They will tell others about you and recommend you. People love to refer others to those who provide the top quality.” It makes them look good.

• Stick to the facts. It’s easy to exaggerate and promise more than you can deliver, but it doesn’t pay. Be honest. Connect with potential customers by telling them the results your goods and services have achieved. Better yet, document the results, put on demonstrations, and show them proof. Provide them with endorsements from satisfied customers; take them to sites to your goods or services in operation with other customers. Then explain to your prospects exactly how you can help them.

• Don’t promise too much — especially if you may not be able deliver. Be completely honest. It’s better to lose a sale and stay on good terms with the prospect than to land the sale and subsequently alienate the customer. If your honesty costs you a deal, think of it this way: the customer may remember your truthfulness and call on you again. However, if you over-inflate or fail to deliver, your future with that prospect will be doomed, over, kaput. Plus, aggrieved customers tend to tell their friends about their dissatisfaction — especially when they feel they were intentionally deceived.

• When you’re looking for business, offer your goods or services at an attractive price. Be fair and don’t gouge; build trust. Give potential customers a price incentive for giving you their business. When you have performed well for them, you can use them showcase to sell future customers. You will also have forged connections with satisfied customers who will give you repeat business and recommend you to others. Ask satisfied customers to give you endorsements or letters of commendation. Have them write on their letterheads how excellently you performed. Post the commendations on your Web site, hang copies in your office, and keep them in a scrapbook that you can show potential customers. Insert them in your brochures and sales materials.

Your Outlook

Remember back in school how different personalities emerged and distinguished themselves. Every school had characters such as the nerd, the rocker, the jock, the babe, and the brain. Yet the one we tend to remember most fondly is the clown.
We all noticed the clown because he made us laugh. He connected with everyone through his humor; by making everything funny. The clown could make the most ordinary situation, the gravest circumstance, and the blandest personality absolutely hysterical. During the darkest moments, his quips broke the tension and lightened the mood. Humor was his focus, his outlook, his forte. His wit was what distinguished him and how he connected.

Great networkers also have special outlook. Like the clown who instinctively looks for humor, networkers are programmed to connect people. Great networkers constantly try to meet new people, learn all about them, and link them so that they can build close, mutually-beneficial relationships.

Distinguish yourself and boost your business by developing a connecting attitude. Be pleasant, friendly, and fun. People like to be with and do business with those they like, not with grouches. Train yourself to be a connector; develop a connecting frame of mind by constantly thinking in terms of whom you can connect. Here’s how to proceed:

Make two lists:
1. List people you would like to meet.
a. Create a plan to meet your targets.
b. Identify those who could introduce you to your targets or people who could
connect you to them.
c. List what you have in common with your targets such as common:
i. Friends.
ii. Businesses.
iii. Backgrounds.
iv. Interests.
v. Values and beliefs.
2. List people that you could connect with each other. List what they have in common:
a. Friends.
b. Businesses.
c. Backgrounds.
d. Interests.
e. Values and beliefs.
3. Create a plan to connect those individuals.

Connecting is addictive. When you make a strong connection it’s so satisfying that you can’t wait to do it again. It’s also rewarding because people are grateful for your efforts on their behalf. Successful connections motivate; they make you focus more on connecting and bringing more people together.

Since connectors are always trying to make matches, they become possibility people. Possibility people explore, try, and make things happen. They push the limits and don’t immediately accept “no” for an answer.

Possibility people stand out because they’re optimistic and more likely to achieve. They also tend to be creative, resourceful, and inspirational. If you want to increase your business referrals, develop a connecting outlook.

Jill Lublin is the author of two national best selling books, Guerrilla Publicity (which is
considered the PR bible and is used in university marketing courses), and Networking Magic (which went to #1 at Barnes and Noble). She is a renowned strategist and international speaker.

As the CEO of the strategic consulting firm, Promising Promotion, Jill has created successful techniques that implement bottom line results. Jill is founder of GoodNews Media, Inc., a company specializing in positive news. She is currently the host of the nationally syndicated radio show, Do the Dream, where she interviews celebrities who have achieved their dreams. Jill has recently been featured in the New York Times, Woman's Day, and Entrepreneur Magazine, as well as on ABC, NBC, CBS radio and TV national United States affiliates. Get Noticed…Get Referrals,

Jill’s third book, was just published by McGraw-Hill. Website:

For more information about Jill Lublin Author of Get Noticed… Get Referrals: Build Your Client Base and Your Business by Making a Name for Yourself (Touring July 7 - August 1) visit We invite you to visit various blog tour stops throughout the month to learn much more about Get Noticed… Get Referrals.


  1. Good morning Andy

    Thank you very much for hosting Jill and sharing information with your readers from her book Get Noticed Get Referrals.

    Nikki Leigh

  2. Very good post Andy. Jill's method is easy to understand and follow.