Mike Southon, best selling author of 'Beermat Entrepreneur' and the other Beermat books, recently interviewed me for his weekly column in the Financial Times.
In the article, 'Making Contacts', Mike talked to me about the need to generate a strong referral strategy and making the most of the connections you have.
You can read Mike's article here.
Monday, August 24, 2009
Establish Contacts - Mike Southon's column in the Financial Times
Posted by Andy Lopata at 10:46 am
Labels: Financial Times, mike southon, networking, referral strategy, word of mouth marketing
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